Showing posts with label promoting a new release. Show all posts
Showing posts with label promoting a new release. Show all posts

Wednesday, August 14, 2013

Release Activities for the Reluctant Promoter


 by Elizabeth S. Craig, @elizabethscraig
This year, I will have at least four, maybe five (the fifth will be pushing it) releases.  Three are traditionally published, I’ve got one new self-pub release,  and there's one that’s waiting in the wings.
Somehow, though, despite all the releases, I freeze up when it’s launch day.  You’d think I’d never had a release in my life. I really have no idea why I do this, but I’m now coming up with a handy-dandy cheat sheet for me so that I can refer to this post when I freeze up again…which will likely happen with the December Penguin release.
After I get the formatted files back from my formatter (thanks Rik Hall), or after the traditional press book launches, I need to: